24th jan We did our group research presentation that we believed we did well and covered all areas and presented our research clearly for the target audience, competitors and brand.

26th jan We recieved our feed back and we have learnt that we have to show critical awareness,  so what we would do with the research, but we though that was the whole point of the presentation, to take away from it what we have learnt and what we use the research for when designing.
We could have scanned in our mood boards, showed outputs, have an event to promote, select colours.

31st jan Our group met again we came up with useful words that give us more of a focus point for our brand, started designing and looking at initial sketches of ideas.
We also did a workshop where we had to create a "day in the life of" a person that represents our target audience, which was quite helpful to visualise and imagin that person.