Final Campaign Decision

After much debate we have decided on the proposition "Dece - Uncaged". The brand slogan is "Life is our playground".
We decided that the dece clothing would bring out people in the winter to seek the thrills they would in the summer.

Medias:

• Facebook / Twitter - Sending out an "invite" to break out - Uncage themselves and get outdoors with a file that people would use for prison - need to look at different ways of showing this idea/wording it. Possibilities could be a key, explosives, etc.
• Magazine advertisement that can also be scanned by an iPhone/iPad and taken to an app where the ad would move frame by frame. - Badgers lazed on sofa whilst it snows outside - put on hats - empty room. "thrills aren't just for summer."
• The iPhone app.
• Poster - Badger breaking through a door/wall.
• Stickers/Badger mask

Roughs Ideas - Needs modifying