Thursday, 2 February 2012

Bed Head Campaign




February 2nd - direction of advertising campaign based on solving "bed-heads". - pillow/messy hair solution
Unique idea that is aimed at our target audience's problem and one of the main reasons they choose to wear hats. 

Problems/things to think about: 
• based around hats, how can other products be incorporated? Do they need to be if the campaign takes them to the website?
• tag line for dece, not just campaign
• stickers direction - illustration
• twitter/Facebook competition - best bed hair? 


Rough Sketches







No comments:

Post a Comment