probably my favourite campaign by billabong is called 'life looks better in boardshorts' this campaign is all about how wearing billabong boardshorts can make you feel young, 'to be young and in shorts' kind of mentality, how they have done it really is great as they have made the ads so childish but in quite a mature way, what i mean is that the adverts look playful, handwritten, people having fun, everyone having a laugh and everyone who is doing this is in shorts, although it focus's on certain sports, the main message that it is trying to get across is basically, look at all these people having so much fun, getting a adrenaline rush, look how cool they are, and look what they are wearing in order to achieve this!
In the link below you will see something called AR this is an advert that comes to life through the use of a iphone, ipad or any smart devise that you can put the zapper app on i really think this is such a good way to advertise and really is quite smart! i think its amazing, almost magical.
Click here to see what i mean
here are some examples of what i ,mean....
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