Converse base their advertising on "identity" and the idea that wearing converse means you have a certain 'cool' image. There's a heavy use of black/white and red in most of the advertisements but they have used other colours.
I get the advert above, that the style comes out of 'worn in' too, as with the other brands I've mentioned, the dirty look and broken down look is the exact style these are coming from, however, as someone commented on the video
"What the hell have you done!!
All Converse fans know rule one o one.
The dirt has to be earned." (38 likes)
I totally love that someone wrote that, cause half of the fun of owning converses, is the feel after a few weeks of being worn in, that they feel comfortable and look the way you want them too. To some people, it's almost 'uncool' to have clean converses.
On the other hand there was also a comment that said
"i like mine new.
and clean.
call me old fashioned." (32 likes)
There's always the other half that like to keep their converses pristine. I'm not one of them.
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