Words that describe our focus for the brand

Handmade- Stencils, spray paint, drip marks

Dirty/clean look - professional looking but not to straight and clean cut

Light hearted - not intense and serious, relates to wide audience like innocent smoothies

Ethical - link the charity side but not it bee the main focus for the brand

Fashion - being the main focus of our brand launch

Sensitivity - to be aware of issues that may offend others