Advertising againnnnnn

i was looking through more general advertising in this sector and noticed that almost every company uses the sport in picturs ect, i would like to try and get away from this no matter how well it works to try and be a bit different and try and make Dece stand out in the market.
i am going to put some different companies ads up, and i bet that without the logo on the screen you would never know what company it is, and i do not like this as it gives the company no real identity.